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Specifically aimed at rewarding an initiative which directly increases visitor numbers to an area or to Ireland overall, this category will recognise an initiative or project that has helped improve the way we care for our visitors. The impact this initiative has had or is having on visitor numbers and on communities will be taken into consideration, as will the effect it is having on businesses, both new and existing

  • Describe this Tourism Initiative and outline the objectives set. (30%)
  • Detail your Tourism Initiative marketing campaign. Include details of both online and offline campaigns and any international reach.  (30%)
  • Outline the success of the Tourism Initiative. Describe the benefits to the community, Business and how visitor numbers increased.  (40%)